Ten years ago, the management of digital content at Volvo Car Sverige (VCS) was a manual operation. Product information, offers and other types of digital data were developed and updated manually where and when needed. Web pages, campaign sites, digital screen content, banners and apps were handled as static assets, and they too needed individual maintenance and updating. As VCS’s digital eco system grew, this set-up was no longer viable. It was necessary to develop a new way of working which could handle both the digital data and the assets in a more efficient way.